E-commerce SEO, also known as e-commerce search engine optimization, refers to the process of optimizing an online store and its product pages to improve its visibility and ranking in search engine results pages (SERPs). The goal of e-commerce SEO is to increase organic traffic to an e-commerce website, which can lead to more sales and revenue.
Effective e-commerce SEO can help an online store attract more qualified traffic, improve conversion rates, and ultimately increase revenue.
E-Commerce SEO Tips
1.) The site must build confidence in the customer. It should be an HTTPS site and should let the customer navigate with ease. This also improves the SEO ranking of the site. Google ranks such sites better. Ensure the site is easy to load. The images should be compressed. This ensures faster loading of the page. Include an ALT tag in all the images.
2.) The title tag should be optimized. The title should be 7 characters at the maximum. The keyword must be present in the title, and this helps in grabbing attention.
3.) The selling process should begin right from the home page. The traffic should be interesting the moment they enter the site. E-commerce SEO services help in creating the right content.
4.) Category pages should hint at what the page is about, and must contain keywords. For instance, “Women’s long tops” should be used, if you are selling women’s clothing for any page relevant.
5.) Ensure the site is mobile-optimized. Again, the images in the mobile version should be compressed even further.
6.) Content is King is the phrase that would never get out of vogue. Your content should be in a conversational tone and bring in as many blogs as possible. Trustworthy content with well-spread keywords can boost sales for sure. Ensure that there are no overstatements or misleads.
7.) Regardless of your global output, getting into the local minds is significant. Your global brand should be well understood by the native crowd, and they should get a feeling of belonging when they navigate the site.
8.) Product descriptions are often copied from the manufacturer, as creating a new one is a hassle. A unique product description offers an honest standpoint of the product and covers all details.
9.) URLs help in finding the pages for the web traffic. Hence, you need to ensure the URLs should make use of relevant keywords.
10.) Never think that your SEO ranking is what you put effort into your site. It also relies on what competitors do. Every now and then keep an eye on them, and optimize your site to suit the market needs.
11.) Integrate the site with social media. Building a relationship with potential customers across the globe is possible with the social media pages like Facebook, Twitter, and Instagram. A mere social media presence will never help. Your interaction with the customer is vital to improve customer relationships and improve brand value.
12.) Build quality links. Your reputation depends on the sites from where you send and receive files. When your e-commerce site is linked to low-quality sites, the visitors lose trust.
13.) Using Robots.txt to specify the URLs and Directories to crawl for Google saves time and bandwidth. Updating the Robots.txt file helps in instructing Google to avoid certain pages from crawling.
14.) Videos matter the most to the current buyers. A video guide to buying any product or using any product attracts more customers. The website gets strengthened values, and if you can add testimonials of the existing customer or client, the video gets strengthened values, boosting your site too.
15.) Ensure your customers get space to pen down their thoughts. They should have space to write negative reviews too. The product pages get more content from the customers, and these pages can be found by the customers with ease.
16.) It is true that Meta descriptions are not going to improve your Google ranks. But, these descriptions let the searchers click your site rather than other sites without meta descriptions. You can improve your traffic with precise and genuine meta tags.
17.) Answer your customers. Though the negative reviews of the customers demand no answer, and simply a vent out, volunteer to answer. Assure help and ask them what they expect from your site. This builds trust.
18.) Check for duplicate content and eradicate them. When Google crawls, the numerous URLs on the site can lead to being called spam. This can negatively impact your site’s SEO rank.
19.) Thousands of indexed pages can be the results when there are numerous filters. Though the users find them handy, be sensible about using the filters.
20.) When the out-of-stock items have to be listed, mention when the products can be expected. Do not emolliate them. This can bring down the site traffic.